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Günümüzde, hızla değişen teknolojilerün etkisiyle ev dışındaki tüketim alışkanlıkları büyük bir dönüşüm deneyimliyor. İnsanların yaşam tarzı giderek daha hareketli hale geliyor ve bu da lokantalarda yemek yemeyi, alım sektöründe zaman geçirmeyi ve yeni deneyimler aralamak istemelerini beraberinde getiriyor. Örneğin,